Many stock market observers were skeptical of the ability of Amazon.com to sustain a seemingly simplistic way of conducting business. Yet, the company has added new product categories relentlessly, and lost nothing to jealous and mocking copy-cats and adversaries! Increasing numbers of people use Amazon.com for their routine needs related to all the product lines which the website offers. The company is now in the envious position of virtually assured growth and profitability.
Some stock market investors take the company’s name to mean software excellence alone, but the truth is that it takes brilliant logistics to maintain the service levels of which Amazon.com can boast. This could be one of the hidden reasons for the company to retain its edge as a pioneer in its chosen business sector. One may even conclude that business process know-how is the greatest and hidden strength of Amazon.com. Surveys have consistently shown unusually high customer satisfaction levels, and the company seems to be continually on the move, adding new value all the time.
Amazon.com has no face-to-face interaction with customers at a physical level. This translates to an entirely new standard of productivity as far as the stock market is concerned. Entire blocks of costs that competitors must endure in maintaining quality retail outlets have been wiped clean on the slate of Amazon.com. Interestingly, this approach has similarities with the stock market evolution from the trading floor to the plasma screen! Indeed, Amazon.com true to its corporate personality, treats the stock market with the same electronic standards as it does its customers. Shareholders can opt to receive all company information through the Internet, and also use it to exercise their voting powers.