Great ideas and new concepts often take sustained resources and long gestation periods before they become successes on a stock market scale. The competition from existing brands can swamp a new entrant in a business sector, and the distribution chain often resists introduction of new items on their shelves. Large and entrenched players may use predatory pricing to dissuade new competition from entering a field. New products and services with life saving potential, as in healthcare, may require extensive sampling and other forms of validation before professionals agree to use or endorse them. These are the main reasons why new start ups fail if they do not have supporting tie-ups with large corporations.
Who Can Be Sure That A New Idea Will Become a Stock Market Success?
The relationship of a regular supplier to an important brand is a reliable formula for success. An entrepreneur with a binding agreement for off-take of a new product or service is a good candidate for stock market support. Such arrangements offer invaluable streams of revenue to a new enterprise. It also helps a company travel smoothly along the learning curve of an industry.
Specialized Research and Development, which is focused on an area neglected by industrial laboratories, also has good chances of success, and deserves stock market support. Investors need technical backgrounds of their own, or should have access to relevant expertise to gauge whether a line of Research and Development has relevance and value for an established market leader.
Some entrepreneurs establish a low cost line of related generic business in order to fuel the investments which they have to make for commercial successes out of innovative products and services. This approach has the virtue of being independent of large corporation support, though prospective stock market investors should assure themselves of the feasibility of volume and price projections in such cases, before committing funds.
It is better to join a boom late than to be amongst the first to go bust! Hence, a skeptical view of new ideas and ventures is in order for stock market survival! Beware of biased reports of the business potential of new concepts, though it may occasionally cause you to miss out on a wind fall!