The rightful domination of the stock market scene by Finance professionals tends to relegate the customer to the background. Executives provide good news of product acceptance to the stock market more readily than troubling leads on how consumer habits change and drift away from established brands. Indeed, such moves may be so subtle that even companies may be taken by surprise! The ...
Business is War! Strategy is essentially a military concept, and competition may not be violent, but it can be as fierce in its own way, with strife between warring sides! The struggle to gain and hold a customer’s mind is the highest peak to climb, and market share is such a passion that many companies lose money over it.