McDonalds - Hidden Treasures

Stock market professionals immersed in Information Technology, Financial Services, and Mergers, may not take McDonalds seriously. Burgers, fries, shakes, and salads are for children, rather than for the serious business of investing in the stock market!

Many stock market quarters love to hate companies like McDonalds because we cannot resist their delicious products if no one is looking! Even President Clinton could not help dropping in during his much publicized jogs, though he could do no more than order coffee with the cameras whirring!

There is much for stock market investors to admire in this company, and we can all learn to manage our own ventures better by studying McDonalds.

It starts with Internal Marketing, which so many stock market members neglect. The External Marketing of McDonalds cannot be faulted in any way, but it is in areas such as recruitment, training, and process that this company is streets ahead. Interaction Marketing is also excellent, and uniform, no matter where in the world you drop in on them.

Customer definition at McDonalds is wide and all-embracing. Every opinion counts; the company does not fail to respond with assertive vigor to every pressure brought on it. Consider the range of salads, and the nutrition information it provides to counter criticism of the health effects of its original products. Consider also how it adjusts country menus to meet religious and local concerns.

A relative secret about McDonalds, which many stock market investors do not know, is its ownership of exclusive biological materials. Those are not ordinary potatoes which make the tasty fries! The company has its own varieties of key farm ingredients, and processing secrets as well.

Franchise management is perhaps where McDonalds scores over all rivals. Hygiene, Operations Management, standardization of the orders which it achieves through outlets which it does not even own, is rare even for comparable organizations which have their own branches.

Overall, McDonalds achieves profits through sheer management excellence. The company’s fortunes should remain rock solid no matter what the future may hold. It is a must and should be a permanent member of every stock market portfolio!

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