antitrust, competition, duopoly, market sectors, marketing, monopoly, oligopoly
A monopoly has been defined as a situation where, due to lack of competition or the availability of a substitute product/service, a single enterprise can determine the terms, such as price and availability, under which others can have access to the service or product it is offering. While having a monopoly in the market is not necessarily illegal, there are checks and balances in place to ensure that the monopoly has not been established or maintained under coercive conditions, such as creating a barrier to entry for possible competitors.
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advertising, consumers, globalization, market sectors, marketing
Monopolies, oligopolies and duopolies often come about and are maintained in industrialized countries by means of a situation referred to as “barriers to entry”. These are obstacles facing a company trying to enter an industry, market or trade sector, where well-established companies have by tacit agreement closed ranks making it difficult, if not impossible, for newcomers to enter, and thereby restricting competition.
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investors, marketing, services sector, stock prices
Why does one restaurant succeed while others fail? Owners can never take customers for granted. Some top outlets of yesterday can lose custom in a flash. It is hard for stock investors to exit. After all, business, social, and family events cannot stop. Perhaps we can shuffle stocks within the Restaurants Industry. There are other options within the Services Sector as well. Are you ready for an example?
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communication, internet, marketing, media
Controversy has erupted over stock price trends of major Internet search engines. Some surveys show that the ‘pay per click’ fashion may be on the decline. Influential stock market quarters believe that eliminating fraudulent browser behavior is the way to go. Search engines may do even better with lower but genuine browser activity on the web. What does all this mean for you?
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economy, marketing, portfolio, recession, technology
Have surveys of consumer confidence made your stock vision hazy? Do you worry that all corporations in which you own stocks are about to go bust? Are you vulnerable to prophets of doom? Try this dose of investment mood enhancers from the marketing medics:
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business, investing, management, market sectors, marketing, securities
The best accountants are not typical marketing Gurus. There is a strong public image of how stock investing is done. You see pictures of nerds staring at three computer screens at the same time. It does not seem to be the stuff that consumer types should touch.
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coca-cola, ibm, marketing, mcdonalds, stock values, toyota
Not everyone cares for marketing, but it is behind many top stocks. We are all customers and equate marketing with common sense. Segmentation is one of the disciplines, which sets marketing professionals apart. Age, sex, wealth, and tongue are common ways of dividing a market. There is no money to be made from such easy exercises. Inspiration and hard work can, however, produce winning clusters. This article follows our earlier piece entitled “Customer Benefits versus Profits for Financial Planning Service Providers”. We want...
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financial planning, google, marketing, mcdonalds, stock values
Is Small Prettier in Financial Planning? (Part 1)
Links between Marketing Metrics and Stock Value
Naturally, stock investors do not know whether their companies use MBO or another management technique instead. Financial statements and management reviews focus on end results. The company with a top stock price may have started to slide, while another at the bottom of a stock exchange pile may have turned the corner. Customers are generally the first to know when management trends change, so perhaps we should stuff portfolios with stocks of things we buy! Marketing Metrics...
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