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• Tuesday, 07 September 2010

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• Green Brands – Appealing to Consumer Social Responsibility - 16 February 2010

The consumer swing to "green brands" is closely related to ethical/green consumerism for the man in the street, as well as being linked to corporate triple bottom line reporting, and the growing trend of socially responsible investing for stock market players. It is widely agreed that this trend toward going green will gain momentum moving into the future, as the world-wide focus remains on the many and diverse issues relating to global warming.

• Monopoly, Oligopoly & Duopoly - 23 September 2009

A monopoly has been defined as a situation where, due to lack of competition or the availability of a substitute product/service, a single enterprise can determine the terms, such as price and availability, under which others can have access to the service or product it is offering. While having a monopoly in the market is not necessarily illegal, there are checks and balances in place to ensure that the monopoly has not been established or maintained under coercive conditions, such as creating a barrier to entry for possible competitors.

• Myriad Ways for You to Make Money from New Internet Marketing - 4 April 2008

Controversy has erupted over stock price trends of major Internet search engines. Some surveys show that the ‘pay per click’ fashion may be on the decline. Influential stock market quarters believe that eliminating fraudulent browser behavior is the way to go. Search engines may do even better with lower but genuine browser activity on the web. What does all this mean for you?

• Does Marketing Myopia Cloud Your Stock Trade? - 31 March 2008

Have surveys of consumer confidence made your stock vision hazy? Do you worry that all corporations in which you own stocks are about to go bust? Are you vulnerable to prophets of doom? Try this dose of investment mood enhancers from the marketing medics:

• A Marketing Management Approach to the Stock Market - 13 March 2008

The best accountants are not typical marketing Gurus. There is a strong public image of how stock investing is done. You see pictures of nerds staring at three computer screens at the same time. It does not seem to be the stuff that consumer types should touch.

• National, Communal, and Economic Clusters for Top Stock Picks (Part 1) - 20 February 2008

Not everyone cares for marketing, but it is behind many top stocks. We are all customers and equate marketing with common sense. Segmentation is one of the disciplines, which sets marketing professionals apart. Age, sex, wealth, and tongue are common ways of dividing a market. There is no money to be made from such easy exercises. Inspiration and hard work can, however, produce winning clusters. This article follows our earlier piece entitled “Customer Benefits versus Profits for Financial Planning Service Providers”. We want to take the marketing and stock value idea further.

• National, Communal, and Economic Clusters for Top Stock Picks (Part 2) - 20 February 2008

National, Communal, and Economic Clusters for Top Stock Picks (Part 1)

The Local Global Equation of Top Stocks

Did you know that Pepsi has crab-flavored chips in Russia, and snacks with red-hot peppers in India? The Berlin media finds a Hindi film star who endorses Nokia in India, ‘sexier than the Pope’. Can you imagine that as a line to sell hand sets in Italy or Latin America? Anglo-Saxons may own most of the world’s top stocks, but you have to vibe with Sheikhs, Muslims, ethnic Chinese, and whoever else is a customer somewhere! Diversity in corporations in not just a social responsibility thing: it simply makes good business sense!

• Is Small Prettier in Financial Planning? (Part 2) - 15 February 2008

Is Small Prettier in Financial Planning? (Part 1)

Links between Marketing Metrics and Stock Value

Naturally, stock investors do not know whether their companies use MBO or another management technique instead. Financial statements and management reviews focus on end results. The company with a top stock price may have started to slide, while another at the bottom of a stock exchange pile may have turned the corner. Customers are generally the first to know when management trends change, so perhaps we should stuff portfolios with stocks of things we buy! Marketing Metrics is one of the most current ways of predicting future stock price trends. How can you use this method for stock investment?

• Customer Benefits versus Profits for Financial Planning Service Providers (Part 1) - 9 February 2008

This piece follows an earlier article we have published entitled “A Fitting Financial Planning Reply to Sub-Prime Rogues”. Our research in to relevant Business Management literature seems to suggest that executives cannot maintain upward stock price trends if customer integration is merely perfunctory. The stock market may have reasons to underscore the nominal aspects of financial planning, but true business value must be forged through marketing fundamentals. The matter assumes additional business importance when we consider the transition from tangible product features to intangible service benefits that seems to mark most stock exchange listings.

• Customer Benefits versus Profits for Financial Planning Service Providers (Part 2) - 9 February 2008

Customer Benefits versus Profits for Financial Planning Service Providers (Part 1)

Business Differences between External and Internal Marketing

It is relatively safe for stock investors to support Internal Marketing investments, while continue to be skeptical of External Marketing extravaganzas. The People and Process elements of Internal Marketing are likely to be the most productive parts of a Marketing Mix. Unfortunately, most stock market quarters are more tuned to External Marketing developments, and little is known about the recruitment, training, and logistics planning processes of companies that are top stock picks of yesteryear. Studies of Internal Marketing processes over time, especially lean ones, can help stock investors distinguish between stocks of the past and others that are headed in to stagnation and decline.

• Pricing Decisions and Stock Value (Part 2) - 7 February 2008

Pricing Decisions and Stock Value (Part 1)

Though pricing affects stock value so strongly, it is not easy to assess the quality of management processes in this respect. Even if a customer is willing to stay with a brand in spite of a pricing change, he or she is certain to deny voluntary acceptance when asked. You will surely be back at a gasoline station no matter what the Sheikhs decide to do to the crude price per barrel, but will protest as strongly as possible nevertheless!

• What Top Stocks Foretell (Part 2) - 3 February 2008

What Top Stocks Foretell (Part 1)

Marketing Mix Appraisal for Top Stock Picks

Stock analysis has become a financial matter, though marketing is at least as important in appraising business and management. The Sears infrastructure is not meaningful for today’s consumers unless stores drastically change ambience and server profiles. A catalog must have lower value for consumers with broad-band Internet connections than it did for the pioneering families of early settlers. Another aspect is that consumers in emerging countries such as China and India may value traditional product lines and services of Sears more than its traditional western segments. Is it time for the company to return to the drawing board?