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National, Communal, and Economic Clusters for Top Stock Picks (Part 2)

20 February 2008 - Miscellaneous - Editor

National, Communal, and Economic Clusters for Top Stock Picks (Part 1)

The Local Global Equation of Top Stocks

Did you know that Pepsi has crab-flavored chips in Russia, and snacks with red-hot peppers in India? The Berlin media finds a Hindi film star who endorses Nokia in India, ‘sexier than the Pope’. Can you imagine that as a line to sell hand sets in Italy or Latin America? Anglo-Saxons may own most of the world’s top stocks, but you have to vibe with Sheikhs, Muslims, ethnic Chinese, and whoever else is a customer somewhere! Diversity in corporations in not just a social responsibility thing: it simply makes good business sense!

The Internet and satellite television have made life even more complicated for global marketers. You can put up bill-boards in neighborhoods, or place advertisements in local newspapers that are community-specific, but the best web sites and top television channels are seen by very different kinds of consumers. Advertising during the Olympics has to appeal to warring African tribes, Iranian America-haters, the nouveau-riche of Russia, Chavez supporters, and Islamic hard-liners, apart from conventional customer groups. Super gains greet stocks that can handle such challenges! Competitors will have to wait for at least four years before they can communicate with such vast sports-loving audiences.

Gross and Net Margin Filters for Marketing-Led Stocks

The Olympics example draws us to the matter of marketing expenses. One of the main criticisms against the advertising types is that everything they suggest costs so much! There is no joy for stocks if chasing customers costs your shirt! Finding cost-effective ways of persuading customers is the key to stock market success. Coca-Cola and Toyota have used icons in short and seasonal bursts to endorse some of their brands, but McDonalds and IBM do not believe in such extravagances. The best stocks do not stop at creative clustering: they also fight for customers with lean marketing budgets.

Budget airlines and cellular telephone service providers have started a new kind of marketing. They grab and hold customers with very deep pockets indeed. This includes big-ticket advertising on television, while call rates and ticket prices fall all the time. They generate no cash for fresh investments. How long should the stock market expect them to last? How can you distinguish between stocks backed by productive marketing, and the others which waste cash?

We have started work on a new article entitled “Millennium Money Making Marketing Metrics Mantra”. We want to put together cutting-edge stuff from the world of marketing. Let us find ways for stock investors to measure marketing skills to spot the best picks. Bookmark this web page to read our article, or join our forums and ask for a custom alert. Do also write to us about how much marketing influences your stock picks. Are you a marketing Guru, or would you like some useful tips? Everyone is welcome at our community! We would love to hear from you! Post now!

 


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