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Markets - Editor, 14 March 2008 - 1 Comment

Have Stock Docs Done a Jarvik on You?

Editor

Some use words you do not know. Others speak at speeds you cannot fathom. Laughter and dramatic actions are parts of these shows. They entertain you to the point of distraction. How good are they for stock investing? Is the stock market a joke? Does it help to laugh at losses?

Mutual funds have deep pockets for mass communications. Everything you should remember before investing is in the fine print. It is nearly the same with those guidance meetings. They are all about the future, never mind whether past projections have come close.

The fuss over a model in an advertisement for prescription medicine is over-done. Jarvik can say what he likes. It is for your physician to decide whether Pfizer’s drug is right for you. The best doctors are not swayed by advertising. They rely on training, skills, data, and other facts.

That is how it should be with the stock market. Keep your savings and entertainment apart. A pediatrician can have toys for his or her patients. However, serious medicine for adults brooks little informality. We love MAD magazine as much as the next guy. Your portfolio is different. Stick to ratios, strategy, and comparisons. Cut out the fluff.

How about a standard format? Which stock market factors would you like analyzed? Is there a show or a web site that you think we should use as a model? Write and let us know. Perhaps you would like to write a sample piece for us. Here is a link to get you started: Submit an Article

Markets

Comments

1. On Saturday 15 March 2008 at 01:30, by Investa

Advertising by Pfizer related to Dr Jarvik is a serious abuse of public trust. The reference to stock analysts is unfair. All stock recommendations come with disclosures and disclaimers. This is true of forward looking statements as well. Pfizer should have made clear that Dr Jarvik is not a licensed medical practitioner. Their advertisement should have disclosed that a model was used to represent this Jarvik person. We can pile all kinds of dirt on the stock market. However, the Pfizer and Jarvik style of duplicity, thankfully does not count amongst them. Some of the people responsible for the Enron crime and other instances of lapses in corporate governance have been prosecuted: that is still to happen with the pharmaceutical industry.

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