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Cheers for the Stock Market!

17 September 2007 - Features - Editor

Stock market champions are notorious for failing in foreign markets. Investors cannot be bothered whether the technology is inappropriate or whether cultural differences are the stumbling block, no one wants to lose value through investments in exotic territories. Lifestyle products and things which involve common habits are more vulnerable than essential stuff, because communities can vary so widely in their discretionary and somewhat irrational purchase decisions.

That is why stock market owners of Carlsberg have such special reasons for cheer. Beer drinking habits can change as rigidly as borders, and many people take special pride in their local brews. Carlsberg has overcome all local foibles and caters to every nuance as it reigns supreme as a most prominent global brand. Have you ever met people who dislike Carlsberg, or who would turn down the offer of a chilled can to deal with a parched throat? Carlsberg appeals to people of all ages, social backgrounds, and to both sexes. Even teetotalers would have heard of the brand and have places for it in their minds.

A profitable point for stock market watchers is how Carlsberg participates in a wide spectrum of price points. You can name the brand in the most elite of circles without fear of opprobrium, and make friends through it in a college dormitory with equal ease. The famous design and green background is recognized and chosen every minute in far corners of the globe. It is a most durable brand, having been around for generations.

You may not know unless you are active with Carlsberg shares on the stock market, but this high spirited company tracks customer groups all over the world. Though the core brand values are nurtured and protected with zeal, the company adopts a most flexible approach in its communications and brand extensions, so that it remains a fashionable drink to order over time. Carlsberg represents a judicious blend of tradition and modernity, managing to dominate an amazing array of consumer segments.

Stock market veterans believe that rigorous business discipline lies beneath a light-hearted creativity which Carlsberg presents to the public as its overt face. Key executives are alumni from the best business schools, and they all have stellar track records. Only insiders can know how much hard and systematic work goes in to creating glamorous campaigns, and ensuring that your drink tastes just right.

Buy Carlsberg stock with confidence and recommend it as well.

 


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